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Multimedia -- the blending of video, music, and computers -- can be used successfully by even the smallest businesses. Modern technologies make the production of custome CD's within the reach of most companies. But how to use them? Here are some possibilities: - Advertising -- If you do direct mail advertising, consider using a CD highlighting some of your products for your preferred customers. A little brainstorming should identify several possibilities for consideration.
- Catalogs -- What could be better than a well-done catalog you can browse through on your PC? Show how your product looks (front, back, side; color selection; etc.) and performs.
- Marketing -- Having trouble getting potential customers' attention? How about having your a sales staff drop off a CD describing about your company for the key personnel at your customers' sites. You could give them a virtual tour of your manufacturing facilities, your offices, and let them meet your key staff.
- Training -- Are there some specialized training needs in your company? Does the sales staff know how your products work? Why not prepare a training CD that includes video clips showing how to set up and use your products, how to select the best product for the application, etc.? You can include your product literature on the CD as well so all the information each sales person needs is in one place.
Technology Lighthouse can help you take advantage of the possibilities! Call us at (850) 994-2340!
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